Internet Marketing For Newbies Review

Internet search engine optimization is a process of choosing the most appropriate targeted keyword phrases related to your site, getting back links and using meta tags whenever possible.

Using good keywords will rank your site high in the search engines so that when someone searches for specific keyword phrases it returns your site on the first page, and near the top. For example, let’s say your website is about cats. You wouldn’t want one of your keywords to be “cats” since there are 24,900,000 average searches per month, with 88,800,000 quoted (keywords are in quotes when doing the search) competing website for that keyword.

The odds are not good that you could rank on the first page. And that is what you want to do, and you want to rank in the top 5. (The top 3 is even better, and of course, ranking in the top stop is the golden egg that every internet marketer dreams of.)

On the other hand, the keyword phrase “cat behavior” gets 27,100 monthly searches and only has 46,400 quoted website competition results (I’m surprised as I thought this keyword would have way more competition than that). I tend to use keywords if they have an average search of at least 100 per day (or about 3,000 monthly) and under 100,000 quoted website results. But everyone finds they own magic numbers depending upon what niche they’re in.

Internet search engine optimization also involves using Meta tags to help tell the engines what your page is about, and getting appropriate links from similar sites. I can’t talk too much about meta tags since I’m not very good that them yet.

But I can talk about getting inbound links (that is links to your site from other sites). This is very important as it tells Google how popular you are. And if you are popular with other sites, you’ll rank higher in the search engines. Inbound links to your site needs to be on the same topic as your site. In other words, a link to your cat site from a plastic surgeon site isn’t going to do anything for you. But a link from a veterinary site, now that’s good.

There are different search engines that have their secret methods and ranking algorithms but Google is the biggest and has 80% of the total searches world wide. I use Wealthy Affiliate’s Keyword Research Tool and they focus on Google to get their results from.

If you don’t have access to a slick keyword research tool, use Google’s free keyword tool (just type in keyword tool in Google search and it comes up). It’s tedious and time consuming, read my blog posting on that (see link below). But its free and it gets the job done, eventually.

In internet search engine optimization, it’s important that you understand keyword research and I talk about it a lot on this blog because I learned the hard way just how important it is. You can read my blog posting called Wealthy Affiliate Testimonials about it. I think that’s the most important one of the three discussed above, because I don’t understand much about meta tags and I don’t have many links to my sites,  but my pages get ranked pretty high (as can be seen in the screen shot at the top of this post – one of my pages got the 3rd spot right under Wealthy Affiliate for my keyword! And it only took me 3 days to get to that spot.) So Know Thy Keyword Research!

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